Modern observability for a mobile-first world
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The future of mobile observability is here
Understand real customer impact – not just impact at the edge of the datacenter – with the only observability solution built to unite frontend mobile telemetry with backend performance data. OTel-compliant, real-world ready. Let’s level up our observability game together.
Bringing observability to mobile
Embrace enables DevOps and SRE leaders to integrate mobile data into their full-stack observability practice using OTel-ready SDKs. By bridging the gap between mobile and backend teams with full-stack insights, Embrace links developers’ actions to user experiences and KPIs. The result? All dev teams can move faster and better understand their valuable users.

Raising the bar for mobile app observability with Embrace
We’ve worked with countless mobile teams reaching millions globally. But while mobile dev teams obsess about their users, the legacy observability tech landscape has left users behind, favoring infrastructure over experience.
User-level data is essential for true full-stack observability, and here at Embrace, we’re making critical frontend insights accessible to the entire development org with a common workflow built on open industry standards. We are embracing all developers, just like our company name always intended.
Embrace provides Ibotta with the tools to quickly identify and fix issues so we can reliably deliver great user experiences.
Mobile engineers around the world rely on Embrace


Supported platforms
iOS
Android
Unity
Flutter
React Native
About Embrace
Embrace provides the only user-focused mobile app observability solution based on Open Telemetry. By delivering crucial mobile telemetry across DevOps and mobile engineering teams, Embrace illuminates real customer impact, not just server-side impact, to drive success in achieving SLOs.
To learn more, visit: embrace.io