September 21st – 25th

Frontend Observability Week.

Five days of live sessions, industry deep dives, and candid conversations about what it takes to keep the frontend reliable and users happy — directly from the people building the tools and shaping the industry.

Featured contributors

Meet the people that make the week.

This week-long event is packed with insights from Embrace experts and industry leaders.

The week

Five days. One reliable frontend.

A week built around one question: what does user-focused observability actually look like in practice? We start with where the field is heading, get practical about how to adopt it, then put it to work against the season that tests every front end: the holidays.

Monday
21
Panel + blog

The future of user-focused observability

A live panel on the shifts reshaping frontend observability, and where it goes next. We're bringing together voices from across the community to talk through what practitioners are grappling with today and what the next few years will demand.

  • Live panel · 10am PTHosted by Cliff Crocker and Tammy Everts, featuring Annie Sullivan, Alex Russell, and Paul Calvano
  • Companion blog"The state of user-focused observability"
Tuesday
22
Live session

What is user-focused observability?

Your primer on user-focused observability for mobile and web. What it is, why it matters, and how to get started, in one practical session for anyone who wants the foundation before the deep dives later in the week.

  • Live session · 10am PT
Wednesday
23
Travel & hospitality
3 sessions

Holiday readiness for travel & hospitality

The travel industry's busiest, most unforgiving season is coming. This day is a three-part track on getting your sites and apps ready for the holiday surge — from the executive strategy down to the hands-on dashboards.

  • Executive discussion · 9am PTStrategies for preparing systems and teams for the holiday surge. An executive level conversation featuring Embrace travel & hospitality customers.
  • Embrace web spotlight · 10am PTA product and dashboard walk-through with hands-on guidance tailored to travel industry web teams.
  • Embrace mobile spotlight · 11am PTA product and dashboard walk-through with hands-on guidance tailored to travel industry mobile teams.
Thursday
24
Retail & e-commerce
3 sessions

Holiday readiness for retail & e-commerce

For retail and e-commerce, the holidays are an entire year in just a few weeks. This three-part track covers how to prepare systems and teams for the busy season, and how to monitor the frontend so you know how your customers experience it when traffic spikes.

  • Executive discussion · 9am PTStrategies for preparing systems and teams for the holiday surge, featuring Target.
  • Embrace web spotlight · 10am PTA product and dashboard walk-through with hands-on guidance tailored to retail & e-commerce web teams.
  • Embrace mobile spotlight · 11am PTA product and dashboard walk-through with hands-on guidance tailored to retail & e-commerce mobile teams.
Friday
25
Blog

OTel frontend, from the Embrace experts

We close the week with a deep dive on OpenTelemetry support for the frontend, straight from the Embrace team. Learn how you can use OpenTelemetry for mobile and web, where key gaps remain, and how the OTel community is actively investing in better client-side observability.

One form. Every day.

One sign-up gets you the whole week.

Register for Frontend Observability Week
Don't take our word for it

Trusted by the teams behind the apps & sites you use every day.

From global news to ecommerce to travel, leading companies trust Embrace for user-focused observability.

Hyatt
Trivago
The New Yorker
Target
Best Buy
Ford
GOAT
Yahoo
AllTrails
Cameo