About the report

Creating a great mobile experience is like walking a tightrope, as you try to balance the demands of your users with the technical needs of your app.

Avoiding a fall requires constant review and optimization of your app building process — and that means asking the right questions in order to anticipate your blind spots.

For example, is your team aligned on the top KPIs to track across Android and iOS? What about between individual contributors versus senior decision makers? Do you agree on what tool is best for performance monitoring team wide? If not, what tools do certain engineers value and why?

As a solution built by mobile engineers for mobile engineers, we know no one understands the problems of mobile app building better than the builders themselves. Because of this, we went to you, our peers, to get the answers to these important questions.

We surveyed more than a thousand mobile app builders to bring you insights on:

• The day-to-day priorities of a diverse cross-section of builders, including engineers, engineering managers, CTOs, and VPs.
• Mobile engineers' biggest frustrations.
• Mobile app builders' top priorities.
• IC engineers’ perspectives on getting the right tools and how this aligns with managerial priorities

Download the report to learn more.

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Support for major operating systems and frameworks 

iOS

Android

React Native

Flutter

Unity

The most powerful platform for building the future of mobile experiences.

The 2024 Mobile App Builders Report

Embrace lets you see all the details that impact your end users' mobile experiences with high-fidelity tooling and automated data collection.  We give you the insight and support you need to build better, more personal experiences for your users.

About Embrace

Key insights

1. Improving app performance is the top priority

The top priority of mobile engineers is the improvement of app performance. This ranks ahead of releasing code with few/no errors, deploying new releases on time, and even working on new and innovative features.

This heavy-hitting priority speaks to how important mobile performance is to an app and how vital it is to have the right tooling to accomplish this.

2. Spending too long fixing bugs is the No. 1 frustration of engineers

When it takes too long to fix bugs, mobile engineers get extremely frustrated. In fact, more than half of IC engineers, and over 40% of engineering managers and lead/principal engineers, say that it’s in their top three frustrations.

With nearly every respondent reporting the use of a performance monitoring tool, these results suggest there’s a major gap between what mobile app builders need to fix bugs, and the capabilities the platforms they leverage provide.

3. There’s a gap in prioritizing tooling for IC engineers

Individual contributors want tools that make their work more efficient. In fact, ICs are the most likely of all engineering groups to say they’re frustrated by not having the right tools to do their jobs.

However, a disconnect persists between IC’s and leadership’s priorities. While IC’s suffer through poor tooling, only 40% of engineering managers and senior titles prioritize providing better tools to make engineers’ work more efficient.

Want even more insight into the world of mobile? Download our report for full access to our findings.

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