About Embrace
About the report
We conducted a 3-part research study to understand the state of mobile app development by surveying both app users and mobile engineers. We also analyzed the performance data of all of our customer apps in aggregate and ranked key metrics across industries.
In this report, you'll get insight into:
- Key frustrations according to app users
- Top development challenges for engineers
- Trends in mobile app development
Read on for some highlights from the report, and check out our conversation with RedMonk analyst Kate Holterhoff on the State of Mobile Experience below.
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Key insights
1. App users have extremely high performance demands, yet consistently deal with spectrum of frustrations
Despite ever-increasing expectations for speed and performance (1 in 5 app users expect key app flows to be done in under 5s), two-thirds of people say they experience some type of issue at least weekly, and nearly half of people experience issues daily. These include crashes, slow app startup, slow loading images and video, and unresponsive interface elements. App users are very willing to delete an app off their phone entirely due to repeated poor experiences.
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2. There’s a misalignment between engineers and end users when it comes to issue prioritization.
Users’ and mobile engineers’ priorities around aspects of poor experience don’t always align. For more severe issues like crashes, both agree that these are the most frustrating and critical-to-address problems. Slow startup, on the other hand, is less frustrating for users vs. unresponsive buttons or forms. However, slow startup is a higher priority for engineers, while unresponsive buttons or frozen screens are relatively lower. Bridging this disconnect might better serve end users.
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3. Monitoring app performance is seen as a top priority, both now and in the future.
Monitoring performance is one of the top challenges for mobile engineers, both now and in the near future. Loss of brand reputation is named as one of the biggest threats of allowing poor performance to persist, highlighting the far-reaching and long-lasting implications of investing in your app.
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Want even more insight into the world of mobile? Download our report for full access to our findings.
About Embrace
Embrace lets you see all the details that impact your end users' mobile experiences with high-fidelity tooling and automated data collection. We give you the insight and support you need to build better, more personal experiences for your users.
Support for major operating systems and frameworks
iOS
Android
React Native
Flutter
Unity
Engineers who care about mobile rely on Embrace
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About Embrace
Embrace provides the only user-focused mobile app observability solution based on Open Telemetry. By delivering crucial mobile telemetry across DevOps and mobile engineering teams, Embrace illuminates real customer impact, not just server-side impact, to drive success in achieving SLOs.
To learn more, visit: embrace.io