Translating business KPIs into technical data
When business KPIs drop, your engineering team shouldn't be left guessing. Get insight into technical reasons behind user impact with Embrace.
Deliver flawless shopping experiences from first tap to checkout
Embrace is the only user-focused, mobile-first observability solution built on OpenTelemetry, giving shopping and retail apps the complete picture to deliver fast, reliable, and seamless user experiences.
Explore how Embrace gives you real-time visibility into your most critical flows.
TRUSTED BY TOP BRANDS TO DELIVER EXCEPTIONAL DIGITAL EXPERIENCES
The hidden cost of technical blind spots
When business KPIs drop, engineering gets blamed
Orders per minute falling? Cart conversions down? Promotional uptake declining? Engineering scrambles to find the technical cause while revenue bleeds.
Orders per minute suddenly drops by 15%
Promotional offer uptake mysteriously falls
Cart conversion rates decline overnight
Engineering can't explain why or where to look
Get technical clarity with Embrace
The only platform that connects transactions and user flows directly to business outcomes
Embrace bridges that gap by linking business metrics to detailed technical visibility across 100% of sessions, so teams can immediately see why a metric is falling and fix it before revenue is lost.
100% of user session visibility
Orders per minute tied to specific technical failures
Cart conversion impact from performance issues
Clear impact measurement of every fix deployed
NEW GUIDE
Rethinking KPIs: How engineering can own business outcomes
This guide introduces a framework to help engineering teams translate business KPIs into clear, actionable technical insights.
How BYHOURS reduced booking times by 75% with Embrace
BYHOURS, a hotel microstay platform with over 4,000 partner hotels, discovered with Embrace that 20-second booking times were causing dropoffs and revenue leaks. By pinpointing issues like OOMs from heavy image loads, they cut booking times to 5 seconds and boosted bookings by 3%.
"Embrace showed us the business impact of our slow booking time and helped pinpoint the culprit. We reduced our average booking time from 20 seconds to just 5 seconds, and our bookings increased by 3% after resolving this issue."
BYHOUR's Success Formula
App Performance Monitoring
Real-time tracking of critical user flows
Smart Alerting
Immediate notifications when KPIs deviate
Custom Dashboards
Business metrics tied to technical data
User Timeline
Complete session visibility for debugging
Features built for Engineering Leaders
Define and track User Flows
User Flows help you connect the dots between technical performance and user engagement. Build and monitor flows based on key interactions unique to your app, then drill into the technical details when something goes wrong.
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Define custom flows around key interactions like “add to cart” or “search for product”
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Connect multiple flows to map out the full end user journey
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Automatically capture technical data like spans, logs, and network events
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Troubleshoot issues when users abandon flows, hit errors, or take too long to complete steps
RUM for modern mobile and web development teams
The best way to prioritize engineering resources is by understanding the user and business impact of issues across both web and mobile. The only way to do that is by measuring directly from the perspective of your users.
- User timeline insights: Get a contextual understanding of how your end users experience your site or app with a full timeline of events.
- Performance metrics: Dig into the technical metrics for mobile and web like Core Web Vitals and ANRs, dig into the technical details behind these metrics to see what’s driving them.
- Exceptions and errors: Capture and resolve every JavaScript error, crash, and exception across mobile and web with advanced troubleshooting.
- Custom metrics & alerting: Build custom metrics around key flows and events, and make sure you’re always alerted when they get too high or too low.
Workflows to drive accountability
Resolve issues faster with clear ownership and seamless processes. Embrace connects problems to the right teams and integrates with the tools you already use.
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Smart alerts show real-time user impact and assign clear owners
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Automatic crash tagging ensures accountability across teams
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Built-in integrations with Slack, Teams, and Jira keep workflows efficient
Complete your observability strategy with OpenTelemetry
Embrace is the only mobile and web RUM platform fully built on OpenTelemetry. We give you choice, control, and a seamless way to connect frontend signals into your backend observability stack.
- Built on OpenTelemetry. Vendor-neutral, extensible, and designed to last across complex environments like microfrontends and mobile SDKs.
- Composable observability. Forward Embrace’s enriched user telemetry as OTel-standard data into platforms like Grafana, Chronosphere, or Elastic.
- End-to-end visibility. Correlate frontend and backend data in one place without losing the rich detail Embrace captures.
Ready to connect performance to revenue?
Don’t wait for the next cart drop-off or checkout stall to cut into your numbers. Give your team the visibility to act before revenue is lost.
About Embrace
Embrace provides the only user-focused mobile app observability solution based on OpenTelemetry. By delivering crucial mobile telemetry across DevOps and mobile engineering teams, Embrace illuminates real customer impact, not just server-side impact, to drive success in achieving SLOs.
To learn more, visit: embrace.io